S5E2 - The Influencer Game

Influencers.

‘Everyday’ internet users who accumulate a large social media following through narrations of their lives and lifestyle, engage with their following in digital and physical spaces and monetise their following - Crystal Abidin

The popularity of influencers has consistently been on the rise, but for some reason, we never paid proper attention to the uniqueness of the craft.

Then it hit us. Influencers. This is someone who can easily redirect our attention to almost anything. This is someone we’ve never met yet but still trust their recommendations. This is someone that can easily change the minds of thousands of people. Damn. That IS influence.

It was settled, we had to have a conversation with an influencer.

So we reached out to Nonye (@thisthingcalledfashionn) and she was equally keen on having a conversation with us.

Nonye ticked all our boxes in terms of reach, impact, and a relative sense of familiarity. We hoped for someone who could be as real as possible with us. And we got that.

Amongst other things we picked up from talking to Nonye, that chat also exposed that we had unconscious biases about the humans behind the influencer labels, and realising those unconscious biases was perhaps one of the most rewarding parts of the conversation.

.

.

.

If you enjoy listening to the podcast, here's how you can help!

1. Leave us a review! 💫
2. Share this episode with a friend or on Twitter ♥️
3. Subscribe to the 20s Convos Newsletter on Substack
4. Follow 20s Convos on Instagram!

More resources

Check out Venture for Africa if you're interested in working with a fast-growing tech startup in Africa.